Our website collects names, email addresses, and other personal information from customers, donors, and visitors only when submitted via one of our online forms, such as our subscription form, donation form, or mailing list registration form. This data is used solely by New England Fish Market and is not shared, traded, or sold to third parties.
Our website also collects non-personal data through the use of server-based “session variables,” which we use to achieve important site functionality, including the recognition of logged-in users and the secure passing of shopping cart information. In order to identify customers as they proceed through the check out process, our website also uses a single “cookie” (a small file stored by your browser on your hard drive); thus, online transactions require a browser that accepts “cookies.”
Our web-server also records IP addresses from all visitors to our site. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, to administer our site, to analyze trends, to track user movement, and to gather broad demographic information—all for the purpose of continually improving our website and delivering personalized, custom content. IP addresses are not linked to personally identifiable information, and their collection is standard procedure in most web-server environments.
Our website contains links to other websites. Please note that when you click on one of these links, you are entering another website, for which New England Fish Market is not responsible.